Blade shapes, head styles, hooks, skirts, and trailer types varied from bait to bait, but all featured a vibrating blade in front of a jighead. Other lure manufacturers immediately began production of their own versions of this bladed jig, and with those introductions a new category of lure was born. In the case of the ChatterBait, word spread fast after Thrift's victory, and suddenly everyone had to have one. When 'secret lures' produce fish on tournament trails, they usually don't remain secrets for long. Moreover, a few were catching fish and winning tournaments, but keeping their lure of choice secret.

Other pros had been experimenting with bass ChatterBaits, available for a few years but largely unnoticed.

'I cast it out and swim it like a spinnerbait,' Thrift said at the time about his ChatterBait, originally a product of Rad Lures and now owned by Z-Man. When North Carolina pro Bryan Thrift won a Stren Series event on Lake Okeechobee in 2006 with a lure few anglers had seen, rumors quickly spread about the merits of ChatterBaits.

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